The Effects Of Sea Pollution On Our Lives - 1087 Words

Did you know, that you encounter something that came from the ocean every single day? From the air we breathe, water we drink, and the variety of products we use daily, human life would not be possible without the ocean. This is why ocean pollution is so important and an issue that needs to be addressed as soon as possible. The majority of people seem to think that since the ocean is so large and vast, we can dump as much trash or waste as we d like into it without it ever effecting us. Unfortunately, that is not the case. Our oceans are diminishing rapidly, and we are only expediting the process with pollution. We depend on the ocean for many things in our life, and without it we would surely become extinct. Since the ocean is not only a†¦show more content†¦Millions of motor vehicle engines drop small amounts of oil onto roads and parking lots, and much of this deposit also makes its way to the sea every day (US Department of Commerce, National Oceanic and Atmospheric Admi nistration). Another example of marine impairment comes from the air. What actually starts out as air pollution, eventually settles into waterways and oceans (US Department of Commerce, National Oceanic and Atmospheric Administration). This goes to show, that everything around you can be a pollutant to the ocean. As harmless as a person may seem, they actually take on a very detrimental role in the human environment interaction system in many different ways, each and every day. Things such as human wastewater from toilets and household articles like soaps and detergents used in laundry as well as food preparation are washed directly into the ocean from coastal communities, which could cause problems with nutrients in the ocean (Kinhal). Another lesser known source of human pollution to the ocean is sunscreen. Everyone uses it, what could be so harmful about protecting our skin? In reality, this source of skin protection actually has grave effects on the ocean. Oxybenzone and many other chemicals are the problem in sunscreens, which affect the algae, sea urchins, fish, and mammals in oceans (Kinhal). But not only is the marine wildlife affected, the environment is also taking a bigShow MoreRelatedThe Pollution Of Water Pollution1474 Words   |  6 PagesSea Water Pollution I. Title Water pollution has many different meanings, in most cases it is when one or more material builds up in the water causing a problem for people and/ or animals. Water pollution is one of the world’s largest problems that we are facing today. Everyone in this world is affect by the earth’s water. Some are affected differently than others but we are still affected in one way or another. Water pollution doesn’t only threaten humans; it threatens plants and animals as wellRead MoreEnvironmental Issues Of Ocean Pollution1105 Words   |  5 PagesEnvironmental issues such as ocean pollution is caused by the careless acts of humans. Ocean Pollution is a serious environmental issue that is slowly killing our largest water source and many innocent sea creatures. Some things we will be looking over is the causes and effects as well as the way it is severely killing and destroying not only marine life, but their homes. One of the biggest sources of pollution is called nonpoint source pollution, which occurs as a result of runoff. (What Is theRead MoreEssay On Marine Pollution1401 Words   |  6 PagesPollution is introduced into our oceans by humans both indirectly and directly or by substances of energy. Not only does this pollution affect our oceans and all sea life, but it also affects the consumers of sea-food. Ultimately what we put into our oceans goes into what is collected and eaten out of the ocean. It is a vicious cycle that we have brought upon ourselves. Luckily, there are big advancements in technology that are helping and problem-solving ways that we can reduce the amount of pollutionRead MoreThe Health Of Our Oceans1291 Words   |  6 Pagesof does our existence, as we live now, affect ours and future generation’s lives. I will also give explanations of why the health of our oceans is paramount to our continued existence as well as addressing global warming, and climate ch anges; different types of pollution and the effects they have on marine life as well as life on land, including our own. My position is that without a healthy eco-system, which starts with the ocean, all life will eventually become extinct. People who live upon theRead MoreWater Pollution And Its Effects On The Environment1556 Words   |  7 PagesYou see a sea otter or a seal swimming in water that has been contaminated by oil from an oil spill. Ask yourself another question: would you live in these waters? You see what you know as acid rain directly pounding onto a stream, lake or river. Ask yourself a final question would you eat the vegetation or the fish that directly come into contact with this polluted version of nature’s shower? If your answer is â€Å"no† to all three of these questions, I ask you, what makes you think our furry friendsRead MorePlastic Pollution And Its Effects On The Environment1129 Words   |  5 Pages Plastic Pollution is a man made disaster, but it is rapidly growing every day. It is causing harm to oceans, sea life, and even human life, as we know it. It is important to prevent plastics from ever touching the ocean and we need to do something about it soon. Plastic pollution is something that is dramatically impacting the environment and taking action is something we have to do before it affects more of our planet. The plastic pollution in the water is affecting our own well-being. There areRead MoreIt Is Very True That Human Beings Are The Most Intelligent1413 Words   |  6 Pagesintelligent creatures in our planet, we can create things that make life easier, but in return we are the creatures that destroy what is essential for future generations such as the environment. At this time, the population has water, electricity, transportation and all kinds of devices that make everyday life good. However, all these advances generate negative effects on the environment and these effects forms the fundamental idea of environmental pollution. We can call pollution at the presence of substancesRead MoreThe Effects Of Climate Change On People s Habitat And Safety790 Words   |  4 Pagesand our environment suffer the huge change. For all the humanity, the influences become more and more significant. Climate’s change definitely impacts People’s habitat and safety. Why is the climate impo rtant to us? Because of the climate change, people will live in danger. Climate will affect the whole ecosystems, not only human, the other living creature. For instance, the sea ecology changes because of the climate. When the ecosystems encounter the damage, people cannot avoid the effects. FoodsRead MoreThe Great Pacific Garbage Patch1317 Words   |  6 Pageshow big our earth is or compared it to the amount of water that is on our planet? An astonishing 71 percent of the earth is covered in water. About 97 percent of that water is our oceans. We also have water in our lakes, rivers, glacier caps, and in our air. Now imagine how many aquatic animals live in the water. There is over one million known species that live in these waters and over 9 million that we have yet to discover. Due to trash being dumped in our waters we are destroying our oceans. BecauseRead MoreEducating Ourselves Is A Responsibility1681 Words   |  7 Pagesfact, is going out and getting educated by one s own efforts, especially without formal instruction. It’s important to go out and educate ourselves for the purpose of educating our peers that surround us. Without a more educated environment the world couldn’t move forward. The people and their education are the future of our world. There are millions of ways a human being can go out and educate themselves. One of which those ways is by watching a documentary. This is my preferred choice as I went

Theme, Theme And Epiphary In Raymond Carvers Cathedral

Imanie Edwards Prof. Stritmatter English 210-002 September 20th, 2017 The answers you get from literature depend on the answers you pose. -Margaret Atwood There are many components to literature. Three major components in any work of literature are plot, theme, an epiphany. In the short story â€Å"Cathedral† by Raymond Carver plot, theme, and epiphany are exhibited in a myriad of ways. With the use of these literary concepts, this paper will analyze Raymond Carver’s â€Å"Cathedral† Plot refers to the sequence of events in literary works. In â€Å"Cathedral†, the plot is displayed in many ways. The story is narrated by a man called Bub whose wife invites an old friend to visit their home. Robert, the wife’s†¦show more content†¦However, as the story progresses, Bub’s perspective changes. He begins to see that there is a lot of capabilities and wanders to Robert despite what ails him. This is evident as they sit in front of the television and Robert says â€Å"This T.V. is color†¦. Don’t ask me how I how, but I can tell† (7). By this point, Bub becomes more friendly and open with Robert to the extent of â€Å"rolling two fat numbers (marijuana)† (8) for them to smoke. In the end, Bub has connected with the Robert. Though Bub moves through the story as a flawed character who presumably changes for the better, he is an unreliable narrator. An unreliable narrator is a narrator whose credibility is overtly compromised; this could be due to bias, mental illness, and a plethora of other factors. Bub’s reasonless jealousy make him very unreliable. He dislikes Robert despite not knowing him and initially is stubborn to warm up to him. He is also unreliable due to the fact the throughout the story he drinks alcohol and smokes marijuana; his perception is compromised. There is a myriad of themes in this story. One of the more prevalent themes we see throughout this story is transformation. Though â€Å"Cathedral† takes place over the course of one night, we see a variety of transformations. Perhaps, the greatest and most notable transformation takes place in Bub. As the story begins Bub is cold towards Robert and reluctant to get

A Literary Movement! free essay sample

The 18th century was the age of Enlightenment, of a belief in reason, tradition, society and science. But then, out of the smoke of the Industrial revolution and the French revolution emerged a new style of writing characterized by emotion over reason. In this Romantic age, the individual was valued over society, imagination over logic, and the natural over the artificial. Nature was celebrated as a source of delight, an Image of love and a model of moral perfection. Romantics found inspiration in nature, in the past, and in their own passions. Nature provided a pattern on which to base their creative lives. At the same time a libertarianism or an emphasis on individual rights became popular. The romantics rejected the authoritarian themes of the previous period (Enlightenment) and asserted individual freedom in their writings. For them nature and libertarianism went hand in hand. William Wordsworth and Samuel Taylor Coleridge were two of the most Important romantic poets. We will write a custom essay sample on A Literary Movement! or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Wordsworth created simple poems about common people in ordinary settings. Coleridge on the other hand, expounded Gothic and supernatural themes. One of the most works that gave birth to the romantic era or, who initiated the beginning of the romantic movement was the Wordsworths LYRICAL BALLADS. Some other famous poetry of the time is OZYMANDIAS poem by Percy Shelley. As an emphasis on the importance of emotions in the creation of good poetry, Wordsworths states: ~All good poetry is the spontaneous overflow of powerful emotions~ He also believes that the juvenile feeling children get in the presence of a deer, a rainbow etc is a crucial fact in the making of good poetry. He states as well ~A child is Father of man~ Which means that children are capable of wonder and poets must maintain that feeling otherwise they wont be able to create good poetry. The popular writings of the time continued to be satirical works as well as essays, writers expressed their opinions, feelings and personalities in informal essays. magazines also took center stage, such as the Edinburgh Review and the Gentlemen Magazine. In addition to poetry, novelist also wrote in the romantic lane. Despite the crucial criticism, novels became widely accepted inspiring the dramatic increase of fiction writing in the 1800. Though authors used a wide range of styles including Gothic, historical and romantic, the basis of the novel was reality. Two of the most famous novels at the time were Mary Shelleys FRANKENSTEIN and Jane Austens EMMA.

MONKEYS ARE ALWAYS FUNNY Essays - Paul McLoone, Bob Dylan, A.M.

MONKEYS ARE ALWAYS FUNNY Bob Dylan sings about monkeys. Bob Dylan sings about monkeys doing a dance in one of his songs on Another Side of Bob Dylan. In the song, he asks his monkey to do the dog, and it winds up doing the cat, to which he replies, Funky Monkey. I think he was on drugs. Here's a story I wrote: On what would turn out to be the swampiest, most disgusting day of summer, the Cary First Presbyterian Church parishioners showed up at 9 a.m. for the Sunday service, only to discover that their beloved Reverend Harris, church leader for 35 years, was nowhere to be found. Where could he be? asked Mrs. Drake, who hadn't missed a Sunday service since 1963 (except for that one time she was in the city for a minor surgery). Mrs. Drake and her husband broke into the Reverend's house, directly behind the hefty brick church after they had knocked loudly several times, even on the windows. Meanwhile, the parishioners swarmed the empty lot, Fellowship Hall and choir loft, in starched white shirts and the leather shoes they reserved for Sundays. Mrs. Drake's daughter, age 14, complained that beggar weeds were stuck to her favorite pair of frilly socks. They were her favorite because a silky pink ribbon was woven through the lace, and her best friend Susie Kemeny had a pair too. It was not until noon of the same day, in 98 degree heat that Mr. Tweedy, the Fire Marshal and Sheriff, decided that something, something, must be done. So he tracked down Mark, the Reverend's delinquent nephew who was living with him at the time. Although Mark had not been to the Reverend's house in three days, everyone knew that he could be found at Munnegin's Bar on 13th Street, where his band often played. When was the last time you saw him, Mark? asked Mr. Tweedy. Well, I haven't really been back there in a few days cause I've been crashing at Darren here's place, you know. Mark gestured toward his unclean, unshaven friend who was dressed in mostly black, except for the red bandana punctuated with fluorescent green skulls, tied around his greasy brown (possibly blonde) hair. Darren affirmed that he had indeed let Mark crash there, by nodding and holding his beer high up in the air. Did he try to contact you at Darren's house, Mark? Umm... ... ... mmm... ... nope. Wait, Darren laughed, didn't he call that one night during Spinal Tap, you know, when it was on VH1 and they had edited out all the funny parts? Oh *censored*! Mark covered his mouth with a fresh pint of Icehouse. Yeah. That VH1 version really sucked. But do you remember the phone call? asked Mr. Tweedy, who was growing impatient with the two boys in their late twenties. Nope. That wasn't the Rev, that was a phone solicitor, remember? The two boys laughed, because they remembered how stoned they had been when the phone call was received, and they were surprised to have remembered any phone call at all. Mr. Tweedy left Mark and Darren at the bar, where they would remain until their performance that night at eight. They were waiting for their bass player, Killer, who was supposed to show up twenty minutes earlier, in order to get butt- wasted before the show. Mr. Tweedy's thoughts wandered, but not too far. Those boys are in need a good whipping, he thought. I don't know how the Reverend could handle that ungrateful slum of a boy. Good, God- fearing man, that's all that could handle an S.O.B. like that boy. It was time for lunch, and Tweedy stopped for a sandwich at Olga's Cuban sandwich shop, just a few blocks away. He ordered a Cuban on rye, hold the pork. Tweedy was lucky that he was so important to the town of Cary. Typically, only the trash in town ate at Olga's ( a Cuban family ran the place), but because he had to keep up with all walks of life in town, he could have his delicious sandwich and maintain his equally satisfying reputation. Cary, most society people thought, was too far north in Florida for any Cubans to raise a family. How could it possibly be hot enough for

event planner Essay Example

event planner Essay Example event planner Essay event planner Essay Event Planning To start with an event planner is a person whose profession is the planning of social events, as parties and fundraisers. To be an event planner you need to have patience because not everything you do will turn out the way you want it to. If you want to have a successful event, brainstorming is the key. To be an event planner you need to have developed some of the following skills; verbal and written communications, organization and time management, project anagement and multi-tasking, self-starter and team player, understand Microsoft office applications, detail and deadline-oriented, calm and personable under pressure, negotiation, budget management, staff management, marketing and public relations, and interpersonal skills with all levels of management. Also event planners will develop the following knowledge; Venue selection, catering, production, entertainment, gifts, transportation, lodging, and conference services. Those who chose to be an event planner as a career usually have a bachelors egree in hospitality management, public relations, marketing, or business administration. Also, sometimes event planners come through administrative roles that include planning responsibilities. There are many types of planners; there are wedding planners, sport events, corporate events etc. To plan an event having a guideline is very important. You need to have an overview of what your event is going to consist of, you need steps. The first step is determining the purpose of the event, who and what is it for. Second is assess resources, having to know who youre working with before planning. Third is determining the needs and interests. Who will be coming to the event, what type of people are they, what are their interests? Fourth is brain storm ideas, list all suggestions review every idea. Fifth is develop a timeline, make a list of tasks that needs to be done then make a schedule that shows when every task and how it should be completed. Sixth is reserve space, this is needed to be in advance, as early s possible because there are always events going on and space is always an issue. Seventh is develop a budget, you have to set a amount to spend on the event and even having ticket sales to cover for the event. You might need speakers, performers, volunteers, or hire staff members to help provide safety for the event. Ninth are details, complete and confirm all the details concerning the event. The last step in the event itself, whatever the case maybe have fun planning and hosting the event, let the hard work show off. event planner By ringram9121

Overweight essays

Overweight essays Imagine a man wearing a dress to a wedding reception and crying at the moment the couple are announced husband and wife. Is a man wearing a dress and crying a little too feminine in a situation like a wedding? The point is, should boys ever act and be like girls? Cooper Thompson, who wrote "A New Vision of Masculinity," proposes to change the masculinity in males by "[socializing] boys more like girls" (Leonard Eron qtd. in Thompson 70). Thompson also claims traditional masculinity is "life threatening" if used to "exploit and dominate others" (69). He considers replacing the old views of masculinity with a new form where men and women can be equal by teaching males at an early age in schools to avoid violence and aggression while learning to accept feminine qualities. Thompson's views of traditional masculinity being harmful to society are wrong. His limited vision allows him to see the positive sides of men and their masculinity. Violence and aggression are never taught in public schools, but those actions are stopped at the instant a fight starts or unfair competition arises. The problems that occur in society are not because of male masculinity but by unselfish acts and carelessness. The focus should not be on changing the views of masculinity because it does no harm to our society now. Thompson defines traditional masculinity as having "independence, pride, resiliency, self-control, and physical strength" and these qualities create "competitiveness, toughness, aggressiveness and power" (67). He continues to point out that these qualities lead men and boys to having homophobia and misogyny, hatred of gay men and women because of their feminine qualities. The traditional views of masculinity, that Thompson states, "are indeed positive qualities for males, provided that they are not manifested in obsessive ways." Therefore, it is not harmful or dangerous except for very specific situations of war, terrorist or ...

Developing Management Skills Article Example | Topics and Well Written Essays - 500 words

Developing Management Skills - Article Example The two components can be integrated in numerous ways that are structures, policies, values and Training and development practices that are being followed in the organization. Phase 2 that is the DO phase is all about selecting and implementing specific training programs and their content. The method of extracting the content for a training program is done from company's strategic objectives, culture, values and their decided skill needs. The most important training and development area is leadership training that is conducted by organizations through short courses. Mostly training and development resources are derived from inside of the organization and a minor amount is extracted from the outside environment. Phase 3 is the Check phase, unfortunately this is the most ignored phase in most organizations but organizations that give importance to this phase have developed successful Training and development programs. This relates to evaluation of the training and development program that is currently running. The aspects evaluated are whether or not the desired results of the training program are being achieved.

Level One Computer Systems Essay Example | Topics and Well Written Essays - 2500 words

Level One Computer Systems - Essay Example the â€Å"de-perimeterization of security† where it has become difficult to demarcate the line between a firm and its clients, suppliers and partners (PGP Corporation, 2007). Enforcing effective security standards is a challenge in this complex milieu. There are many reasons as to why information is on longer safe and there is a need for data protection and security. The notion that sensitive information is within the walls of the organization and so is safe is no longer justified. With the advancement in technology and the new computing form factors, information can be accessed by malicious insiders. The people who are responsible for administrating the systems can also present a risk to the bypass of sensitive information. It is not easy to define who has access to what information. This also necessitates that an effective security protocol must be present to ensure that sensitive data is not leaked out. Data protection is also necessary to build a bond of trust with the cus tomers. When a customer approaches an organization, the organization is bound to protect his or her privacy. Not doing so can bring bad repute to the organization and cause it to lose its customers. A comprehensive data security system encompasses an assessment of the associated risks and threats to data security. A strategy that includes a thorough assessment of these risks enables the organization to understand the value of the data that is at risk and the consequences of any loss. Data could be lost by many ways. One can be due to malicious infections. System crashes and natural happenings such as floods can also cause the loss of significant amount of sensitive data. When considering data protection, the organization needs to review who has access to what type of data, who used the Internet, who should be given limited access, what type of firewalls and anti-malware solutions need to be in place, the usage and maintenance of passwords and the training being given to staff (Spam laws,

Overcoming the fear of speaking in public Essay Example for Free

Overcoming the fear of speaking in public Essay I heard several stories of how it was like speaking in public for the first time. While some would be tongue tied for the first few moments and stare in to a blank space, others knees would simply give way to the painful fact that no force would blow them away or hide them from the drowning gaze of their audience. My experience was in no way different from theirs. I had resisted and vehemently opposed every attempt to bring me to speak before the congregation of my local church. ‘I am not good at debating,’ or ‘I got the information late, so I could not prepare’ were among the several excuses I would bring up whenever I was enlisted for any debating competition in the church. But this day, I was ‘shoed’ to the front by my mother to give a testimony on my escape from a deathly road accident. At first, my buttocks felt like they were glued to the seat. I went blank and no words would form in my head. Standing before the congregation, I felt like running away. I searched for what could distract me and then I found the shape of the pulpit attention drawing. I slurred on the first few words, but I later gained confidence. Right there and then, I was completely discharged of all stage fright. I delivered my first public speech, if I may call it that. Ever since then, I find it easy and less disturbing to address the public, their number notwithstanding. I joined a freelance writing company recently. I used to have problem with meeting deadlines, customers were always sending back my works for revision and I was losing my earning with the company. I was frustrated and I felt like leaving. But I decided to take it as a challenge and to resist giving in to frustration. I have been doing fine ever since. I also learnt how to relate well with customers. I acquired also professional writing skills.

Cell Migration Essays -- Biology

Introduction Cell motility is currently one of the â€Å"hottest† areas in biology. An example of normal healthy migration is in adult skin, when cells migrate from the inner tissue to the outer layer to form a protective coating of dead skin cells. However, when referring to tumors, cell migration is dangerous. Skin tumors arise in the epidermis. The tumor then invades the dermis, creating a metastatic lesion, which breaks down tissue, including bone. This paper experiments with the two forms of morphology, elongated and rounded. The elongated morphology is dependent on Rac, a signaling protein. When GDP binds to the Rac, the signal is off and when GTP binds, it is turned on. The rounded morphology is dependent on a signal from Rho and ROCK, two more signaling proteins. Rho only sends a signal to move when it is activated by GTP. When protease activity is inhibited, elongated cells convert to the rounded form, and continue migration. So, to inhibit the movement of tumor cells, it is necessary to stop the elongated and rounded morphology. This experiment used Y27632, which inhibits Rho and PI, a protease which inhibits Rac. Through the use of these two inhibitors, Sahai and Marshall attempt to determine what exactly is most effective in preventing tumor movement and which signaling proteins activate which morphology. Methods I.) Distinct Modes of motility have different requirements for Rho and ROCK activity a. Methods 1. BE (colon carcinoma), LS174T (colon carcinoma), SW962 (squamous cell carcinoma), WM266.4 (melanoma), A375P, and A375m2(melanoma) cells were analyzed to test for cell invasion relative to the controls used. 2. The two controls used were TAT-C3 (which inactivates the RhoA, Rho... ...the elongated cells would not accomplish much. Tumor cells can also change the shape of movement that they use, so these inhibitors that stop the signaling in the cells may not be as effective as hoped. Though they would stop the rounded cells, the cells might be able to switch to an elongated shape and continue in their migration to other areas of the tissues. There are other methods, though, that would cause elongated cells to switch to the rounded cell shape for their migration. Sahai and Marshall are hoping that with further research, these two treatments may be combined to stop the migration of the cancerous cells and be a realistic, useable treatment for cancer in the future. Works Cited Erik Sahai and Christopher J. Marshall - "Differeing modes of tumour cell invations have distinct requirements for Rho/ROCK signalling and extracellular proteolysis." Cell Migration Essays -- Biology Introduction Cell motility is currently one of the â€Å"hottest† areas in biology. An example of normal healthy migration is in adult skin, when cells migrate from the inner tissue to the outer layer to form a protective coating of dead skin cells. However, when referring to tumors, cell migration is dangerous. Skin tumors arise in the epidermis. The tumor then invades the dermis, creating a metastatic lesion, which breaks down tissue, including bone. This paper experiments with the two forms of morphology, elongated and rounded. The elongated morphology is dependent on Rac, a signaling protein. When GDP binds to the Rac, the signal is off and when GTP binds, it is turned on. The rounded morphology is dependent on a signal from Rho and ROCK, two more signaling proteins. Rho only sends a signal to move when it is activated by GTP. When protease activity is inhibited, elongated cells convert to the rounded form, and continue migration. So, to inhibit the movement of tumor cells, it is necessary to stop the elongated and rounded morphology. This experiment used Y27632, which inhibits Rho and PI, a protease which inhibits Rac. Through the use of these two inhibitors, Sahai and Marshall attempt to determine what exactly is most effective in preventing tumor movement and which signaling proteins activate which morphology. Methods I.) Distinct Modes of motility have different requirements for Rho and ROCK activity a. Methods 1. BE (colon carcinoma), LS174T (colon carcinoma), SW962 (squamous cell carcinoma), WM266.4 (melanoma), A375P, and A375m2(melanoma) cells were analyzed to test for cell invasion relative to the controls used. 2. The two controls used were TAT-C3 (which inactivates the RhoA, Rho... ...the elongated cells would not accomplish much. Tumor cells can also change the shape of movement that they use, so these inhibitors that stop the signaling in the cells may not be as effective as hoped. Though they would stop the rounded cells, the cells might be able to switch to an elongated shape and continue in their migration to other areas of the tissues. There are other methods, though, that would cause elongated cells to switch to the rounded cell shape for their migration. Sahai and Marshall are hoping that with further research, these two treatments may be combined to stop the migration of the cancerous cells and be a realistic, useable treatment for cancer in the future. Works Cited Erik Sahai and Christopher J. Marshall - "Differeing modes of tumour cell invations have distinct requirements for Rho/ROCK signalling and extracellular proteolysis."

Adidas Is One of the Largest Companies in the Sporting

ADIDAS MARKETING COMMUNICATIONS EFFECTIENESS ADIDAS MARKETING COMMUNICATIONS EFFECTIVENESS TABLE OF CONTENT 1. Executive summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 3 2. Introduction 2. 1 Adidas Overview†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 3 2. 2 Europe sports equipment market overview†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 4, 5, 6 3. Situtational Analysis 3. 1 PESTEL Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 7, 8 3. 2 Porter’s Five Forces Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 9 3. 3 SWOT Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 10, 11 4. Consumer Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦12, 13 5. Marketing Objectives†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 14 6. Communications Mix 6. 1 Sports sponsorship†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 15, 16 . 2 Celebrity endorsement†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 16, 17 6. 3 Product placements†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 17 7. Recommendations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 18 8. Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 18 9. Bibliography†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦19 1. Executive summary| This report will measure the effectiveness of Adidas’s advertising campaign. To achieve this goal this report will go through the French market analyse and the target consumers. Moreover, SWOT, PESTEL and Porter’s Five Forces analysis demonstrate the different opportunities in future for Adidas and the multiple factors influencing the sports equipment industry.Adidas is one the leading company in the sports equipment industry (with Nike, Reebok†¦), recognizable with its three bands, and since few years he is launching very effective campaigns. This effectiveness it’s due to the celebrity endorsement. This report will be introduced by the introduction of the overview of Adidas’s market and secondly the sport equipment market in general. 2. Introduction| 2. 1 Adidas Overview Adidas is one of the largest companies in the sporting goods industry. The group has divided its operating activities by major brand into three divisions: Adidas, Reebok and TaylorMade-Adidas Golf.The group operates through more than 170 subsidiaries in Europe, the US and Asia, each focusing on a particular market or part of the manufacturing process. After the financial crisis of 2008 and economic difficulties of 2009, Adidas came back strongly in 2010 and can show an excellent year. The Group generated a record â‚ ¬ 12 billion in sales, a growth of 9%, clearly outpacing his major competitors. 2. 2 Europe sports equipment market overview Adidas offers sports equipment for all sports. It provides footwear and apparel for each sport (cricket, football, running etc)England cricket team, sponsor Adidas R. Madrid football team, sponsor Adidas As we can see in the table 1, in Europe the sports equipment market grew by 2. 1% in 2011 to reach a value of â‚ ¬13. 9 billion (Marketline 2012). And according to recent figures this growth will continue to increase, for more than 10% between 2011 and 2016 (Marketline, 2012). Table 1: EUROPE SPORT EQUIPMENT MARKET FIGURES| Year| â‚ ¬ Billion| % Growth| 2007| 12. 7| | 2008| 13. 1| 3. 1| 2009| 13. 3| 1. 9| 2010| 13. 6| 2. 0| 2012| 13. 9| 2. 1| Source: MarketlineThe graph above clearly demonstrates that the French market is the most important as far as the sport equipment market is concerned, with a total value of â‚ ¬3. 7 billion in 2011. The German and UK market, with respectively 18% (â‚ ¬3. 5 billion) and 18. 3% (â‚ ¬ 3. 5 billion) of the market share, follow it. And then comes the Italian and Spanish market (Marketline, 2012). These five markets cover more than 72% of the European sports equipment market. Source: Marketline The most valuable segment in this industry it’s clearly the ball sport equipment segment.Adidas is well presen t, as they make footballs for the World Cup, UEFA Euro and the Champions League. These three competitions are the most watched all around the world (715 millions people watched the 2006 World Cup Final). FIFA World Cup 2010 UEFA Euro 2012 Champions League 12/13 According to the graph the less valuables segments are racket sport equipment (9. 5%) and golf equipment (13. 6%). By adding both figures they are still inferior comparing to the ball sport equipment (25. 5%). 3. Situtational Analysis|As mentioned above this report will analyse the leading sports equipment market, in this case the French market. 3. 1 PESTEL Analysis Through this PESTEL analysis we will analyse which factors any company has to consider, while entering the French sports industry. POLITICAL: France is a highly centralized country; an elite group is dominating in the state and the corporation sectors. This situation persists despite attempts to decentralize power in last few years. Furthermore, according to the r ecent report â€Å"corruption is perceived to be widespread in French politics†. Datamonitor, 2011) ECONOMICAL: From 1999 to 2007 France’s exports share in eurozone felled by 16%, and French exports were of a value of $595 billion in 2010 (declined by 4. 6%). This will affect the prospects of the French economy in the near future. (Datamonitor, 2011) For a company like Adidas, which exports a lot to Asia with a total market of â‚ ¬2, 972 million in China and other Asian markets, it can effects their sales. (Marketline, 2012) SOCIAL: The French population is becoming aged. Indeed, more than 17% of the population have more than 65 years (Insee, 2012).The Government is expecting to allow 4% of the GDP to healthcare, pensions and dependency care related to the aged people. (Datamonitor, 2011) TECHNOLOGICAL: After the industrial age France is moving towards technological age. Indeed, we can see it by the number of patents deposited at the US Patent and Trademark Office ( USPTO), the figure reached 124,723 in 2010. (Datamonitor, 2011) In the other hand, the Government will withdraw the concept of Young Innovative Company, it will have is impact on the industrial growth and may reduce investments in the country. (Datamonitor, 2011) ENVIRONMENTAL:France was very active to prepare agreements on environmental protection and sustainable development and in the strengthening of international governance. In addition, with Norway, France initiated the Global Forest Partnership in 2010. (Datamonitor, 2011) But as the technological factors, the country is not encouraging and fulfilling his agreements. Indeed, last year France was assigned to the EU Court of Justice by the European Commission for its lack of attention in the industrial emissions regulations. The European Commission was telling that France has more than 60 factories that have not got environmental authorization of the EU. Datamonitor, 2011) LEGAL: Foreign investments increased by more than 20% co uple of years ago, 782 projects lead to nearly 32,000 job. Most of these projects were related to the renewable energy sector. In 2010, non-national companies based in France created two million jobs. Many of the government’s tax and labour reforms have been met with cynicism and public protests. The government may increase weekly working hours from 35 to 39 and abolish the wealth tax l'impot de solidarite sur la fortune. However, these moves will face public outrage and demonstration. 3. 2 Porter’s Five Forces AnalysisWe aim to measure an industry’s attractiveness and long-term profitability through Porter’s Five Forces analysis. Adidas and his competitor, as Nike, have reach to branch out in to retail after the industry of sports equipment has seen in recent years a great development of forward integration (as sportswear manufacturers). Despite the presence of major groups, in the French market of sports equipment, the market is still fragmented. Buyer power is becoming very strong, as there is a wide range of products available, and the existence of numbers of retailers and also the fact that some large firms have integrated forwards into retail.The expenses in sports equipment and apparel vary following the emergence of trends for particular sports. Another factor that influence purchases is the weather. It’s still possible to enter the French market by producing for example small quantities of custom-made golf and to have some economies of scales such as bulk buying. But, as seen in recent years the uninspiring revenue growth makes entry a less attractive for new entrants. The reliance on sales of sports equipment is reduced as many firms sell sports footwear and apparel in the French market. Rivalry is weakened as many large companies outsource their manufacturing. Marketline, 2012) Source: Marketline 3. 3 SWOT Analysis SWOT ANALYSIS| Strengths| Weaknesses| * Strong portfolio * Continuous research and development * Stro ng performance after 2010 FIFA World Cup * Worldwide presence | * Dependence on third party manufacturing * Unfunded postretirement obligations will impact cash flows adversely| Opportunities| Threats| * Reorganization to improve efficiency * Sponsoring major sports events * Global footwear market is growing| * Counterfeit products * Competition * Fluctuations of foreign currencies |Adidas has in his portfolio three brands, as follows: Adidas, Reebok and TaylorMade-adidas Golf. Adidas is well present all around the world, Reebok is improving day by day (for instance Thierry Henry is sponsored by Reebok), and TaylorMade-adidas Golf is the less known brand of his portfolio. Because of their policy to encourage research and development allows Adidas to come out with new and better products to face competition of Nike. As mentioned above Adidas makes football for major football competition and it benefits of the success of these competitions.After the establishment in the European and A merican markets, Adidas is targeting Asian market (total market of â‚ ¬2, 972 million in China and other Asian markets). (Marketline, 2012) As Adidas outsource 95% of his production to Asian country (32% of his suppliers are Chinese) it cannot control the quality of his product. Indeed, several products made in China have been recall by many US companies after the publication of the Consumer Product Safety Commission report. The company cannot tolerate a lack of quality in front of Nike, in order to keep market shares.The company provides retirements benefits to most of their employees. According to a recent report, the company planned pensions of â‚ ¬67 million but they reached â‚ ¬74 million, so an unfunded status of â‚ ¬7 million. (Marketline, 2012) In order to enhance its efficiency Adidas undertook reorganization. Indeed, the company moved to a function-related structure from a vertically integrated brand structure. Adidas has many agreements for sports events: * Au stralia Olympic Committee until 2016 * Japan Football Association until 2015 * Spanish Football Federation until 2018 * Argentine Football Association until 2022 FIFA World Cup 2014 * UEFA EURO 2016 * UEFA Champions League * 11 year global agreements with the NBA (official sponsor NBA, Women’s NBA and the NBA Development League) These events will help the company to en enhance its brand image and awareness among customers and also to strength its profitability. The global footwear market, not only the European market, has shown a growth in recent years. According to Datamonitor, the global footwear market grew by 2. 6% in 2009 to reach a value of $196. 3 billion. Footwear, clothing, accessories and sportswear are the largest segments, accounting for 67. % of the market's total value. Market’s forecast will reach the value of $230. 8 billion by 2014, representing an increase of 17. 6% from 2009. (Marketline, 2012) With the development of Asian countries, and the outsour cing of manufacturing of western companies in these countries, the counterfeit has increased and it’s a reel threat for companies. Adidas his facing competition of big companies, we identify as Adidas main competitors Nike, Puma, Callaway Golf Company and New Balance. As last threat we see the fluctuations of foreign currencies.For instance, in India a brand like Adidas is for the high-class society otherwise they cannot afford a football shirt, which cost about 60?. (Marketline, 2012) 4. Consumer Analysis| CONSUMER SEGMENTATION BASES| Behavioural| Demographic| * User status * Usage rate * Usage occasion * Brand loyalty * Benefits sought | * Income * Age * Sex * Race * Family| Psychographic| Geographic | * Values * Opinions * Attitudes Activities * Lifestyle| * International * Regional| This table shows the consumer segmentation bases that any company can use.They are usually the same regardless of the sector. Companies use segmentation in order to divid into groups’ c onsumers that have some characteristics and needs in common (Doole et al. , 2005). Hence, the company can attract easily those groups with specifics products. As his main competitor, Nike, Adidas target particularly young and middle age that practice sport. Another category of Adidas’s consumers has made by teams’ supporters (Real Madrid sold 1. 4 million shirts, Goal. com). Furthermore, there is a turnover of â‚ ¬1. 2 billion in goods related to football (Reuters 2012).Because of is large portfolio the company attract different customer markets with each brand, for instance golf interested consumers with TaylorMade-adidas Golf. The following perceptual map shows the positioning of Adidas as a company offering high quality products for a High price. Foot Locker and K-Swiss try to attract people with a lower income, whereas Nike and Puma apply the same price-quality strategy than Adidas. The competitive advantage of Adidas in comparison to those two companies, howeve r, is its positive brand image. At least, in the decision-making units (D. M.U) we may be influence by friends, the press or by the company’s advertising. The person who buys, decides and uses is usually the same. 5. Marketing Objectives| As any company, which is not the leader in his sector, Adidas has as objective to try to extend his market shares and in long terms strategy to be the leader by a continuous research and development of innovation. Through these innovations steps Adidas can provide comprehensive solutions to his customers (Kotlet and Keller, 2009). One of the reasons of Adidas’s campaigns effectiveness is his brand awareness with his three bands logo.And also is slogan â€Å"Impossible is nothing†, outpace our limits; make the impossible possible. In a survey reported by SportsOne (2010), 98. 8% of the respondent pool aged 13 and up that purchased athletic footwear or apparel could associate at each one of the brand elements to the company name. And another key factor is the role of celebrity endorsement. Through this marketing tool fans can associate themselves to the celebrity and to the brand. 6. Communications Mix| In order to target a wide audience and to build its brand equity, Adidas uses several marketing communications tools.According to Duncan and Moriarty the brand delivers impressions, that can strengthen or weaken customers views of a company, on each contact it has with his customers. Kotler and Keller reinforce this as they said the shape and colour of the package, the product’s style and price, the store decor, the salesperson’s (dress and manner) communicates to buyers. 6. 1 Sports sponsorship Because they benefits of a large coverage, sports activities are more attractive to sponsors (Fill, 2011). Indeed, sport events are the most sponsored because: * They attract large audience * Simplistic measure of segmentation Events duration permits to be more visible As shown above Adidas’s mai n segment is football with a market share of 34% (Chazouilleres, 2010). Therefore, Adidas’s sponsorship with major football teams has been motivated because of â€Å"the attraction of large and specific target audiences with whom a degree of fit is considered to exist† (Fill, 2011). Amongst football teams we can mention clubs like Real Madrid (2nd largest fans group in world), Chelsea (6th); national teams as Argentina, Spain; and of course the sponsorships of major football competition for years (FIFA World Cup, Olympics†¦). |Sponsorship is one of the important parts of the communications mix because it allows companies to communicate without the clutter of advertising. Of all types of sponsorship sport has captioned most attention and money (Fill, 2011). 6. 2 Celebrity endorsement In particular, a celebrity endorser should have a high level of visibility and a rich set of potentially useful associations, judgements and feelings (McCracken, 1989). Therefore, cele brities can play a more strategic role for their brands, not only by endorsing a product but also helping to design, position and sell merchandise and services.In these last years Adidas has sponsored many famous football players as Zinedine Zidane, David Beckham. Nowadays the main celebrity endorsed by Adidas is definitely Lionel Messi. They aim to attract football fans, and Adidas launched couple of weeks ago special football shoes for Lionel Messi (AdiZero F50, with a computer chip inside). 6. 3 Product placements Another tool of the communications mix is the product placement. This tool consists of putting his products, usually, in movies. Adidas uses this media because it’s a â€Å"billion dollar market† (Scevak, 2001).But since a decade product placement is not only made in movies but in all types of TV shows (Steinberg and Vranica, 2004). Since the release of â€Å"Blades of Glory†, we know that figure skating without Adidas is simply not the truth. The m ain characters guide you through the whole movie. In 2007 Adidas was already present in â€Å"Norbit,† â€Å"Stomp the Yard† and â€Å"The Messengers†. 7. Recommendations| For the future Adidas should be more aware about his brand image. Outsourcing 98% of his production in Asian country can affect his brand image because of the poor quality these manufacturers offer.By outsourcing his production can damage is research and development, which cost a lot. These two things, innovation and lack of quality, don’t match. Adidas should handle it as soon as possible in order to extend his market shares and face the competition. The company should continue to sign celebrities as they currently do. The celebrity endorsement is the main key of the marketing campaigns. But Adidas should not only focus on football market (even if is reliable market). It shows that company depends a lot on it. If in the future the market goes down, Adidas can be heavily affects by this .An ultimate recommendation can be to reinforce his presence on social networks as its use is growing amongst the youth market. 8. Conclusion| In this report we gave an overview of Adidas and the European sports equipment market. And we remarked that Adidas is the leading group in football industry, and the 2nd in sports equipment industry (after Nike). Then the report focused on the French sports equipment market. We analysed the market through two analyses, as follows: PESTEL, Porter’s five forces; and we made the SWOT analysis for Adidas. Targeted consumer are analysed nd marketing objectives are given to know how Adidas approach these consumers. We choose three different tools – sports sponsorship, celebrity endorsement and product placement – in order to explain the communication strategy used by Adidas. Finally, recommendations are done on how, in future, Adidas can maintain his leading position in the football industry and how to extend market shares and how face the competition. 9. Bibliography| Marketline (2012) Industry Profile – Europe Sports Equipment Marketline (2012) Industry Profile – France Sports Equipment Datamonitor (2011) Country Analysis Report FranceDatamonitor (2011) Company Profile adidas AG Institut national de la statistique et des etudes economiques –Insee (2012) Bilan demographique SportsOne (2010) Doole, I. , Lancaster, P. and Lowe, R. (2005) Understanding and managing customers, Essex: FT Prentice Hall Kotler, P. and Keller, K. L. (2009) Marketing Management, 13th Edition, Pearson International Edition Duncan, T. and Moriarty, S. (2006) â€Å"How Integrated Marketing Communication’s ‘Touch Points’ can operationalize the service-dominant logic†, The Service-Dominant Logic of Marketing: Dialog, Debate, and DirectionsFill, C. (2011) Essentials of marketing communications, 1st Edition, Prentice Hall Steinberg, B. and Vranica, S. (2004) â€Å"Prime-Time TV’s N ew Guest Stars: Products†, Wall Street Journal, January 13, 2004 McCracken, G. (1989) â€Å"Who is the celebrity endorser? Cultural foundations of the endorsement process†, Journal of Consumer Research, December 1989, 16 Scevak, N. (2001) â€Å"The Evolution of Product Placement† Available URL: http://www. internetnews. com/bus-news/article. php/785431/The+Evolution+of +Product+Placement. htm

Assignment About Wal-Mart Essay

Wal-Mart claims that it benefits local communities when it enters a new area. Evaluate this claim, referring to textual and audio-visual information that you have encountered. Introduction Nowadays, Wal-Mart is quite common in our daily life and it also impacts us unconsciously, such as the shopping habits. Although this global chain supermarket asserts that they bring positive effect on the area where they located in and commissioned the consulting firm Global Insight to write a report in order to prove their point, some people still distrust it. For example, Jared Bernstein and L. Josh Bivens had composed a brief named â€Å"The Wal-Mart debate a false choice between prices and wages† in 2006 to doubt the Wal-Mart’s claim. Moreover, Irwin, E.G., and Clark, J’s research about the local costs and benefits of Wal-Mart is also supply some evidence. In this essay, I will describe the real Wal-Mart from the Bernstein’s study. Firstly, I will summarise the Wal-Mart effect to customers. Then I’ll move on to compare the advantages and disadvantages of working as a Wal-Mart’s employee. Thirdly, I’ll analyse the Wal-Mart effect to the environment around it. At last, I tend to make a conclusion about whether this Global Company did like what it said. Customers As the biggest beneficiaries of Wal-Mart’s low price, whether we shoppers enjoy the best service? It can be seen clearly that because of the wide ranged goods and low price of stuff, we can buy all the products which we want in â€Å"one-stop shopping† and spent lower money to living better live, and consumers even can save about 25 percent of their food budget alone in this store (Hausman & Liebtag, 2005, p113). Meanwhile, the shop which located in the fringe of towns is not only can change citizen’s shopping habits from shopping in city center to countryside, but also convenient for the people who living in more rural areas (Irwin, E. G., & Clark, 2006, p113). However, the customer service at Wal-Mart is lower than small, more specialized shops, such as put songs with potentially offensive lyrics into sanitized versions of songs area (Bianco & Zellner, 2003 p113). As a result, although Wal-Mart tries to satisfied shoppers from the prices of products, the customer service should be improved. Employees According to Jared’s report, working in Wal-Mart is not an enjoyable job. Obviously, when Wal-Mart enters a new area, it prepares employment opportunity for those who are unemployed. However, the wages for Wal-Mart retail workers ($10.11/hour) are lower than the average for large shops. (Dube & Jacobs, 2004; Hopkins, 2003; Bianco & Zellner, 2003, p114). They also have to face the undesirable working environment, such as overtime work without any pay, gender discrimination (Irwin, E. G., & Clark, 2006, p114) and lack health insurance. As a result, the employees in Wal-Mart employees need more healthcare assistance programs compare with the other large supermarket workers ((Dube & Jacobs, 2004, p114). Environment In fact, when Wal-Mart comes into a new area, it not only impacts the local natural environment, but also affects the community, such as the local business, inhabitants, and local government. At best, Wal-Mart can improve the sales of the local restaurants and bring advantages to complementary shops in this area (Stone, 1997, p115). However, the drainage problems and traffic problem which caused by Wal-Mart cannot be ignored. Irwin described that Wal-Mart paid $5.5 million and $3.1 million in 2001 and 2004 respectively because of illegal use of water. On the other hand, the low price would make local people prefer to go to the Wal-Mart instead of the other local retail shops, which severely harm to these shops’ business, such as florists, drugstores and card and gifts store (Irwin, 2006, p115). At last, because of the low wages and benefits those Wal-Mart employees earned, the local government and the tax-payer have to pay more for public assistance programs like healthcare, housing, food stamps, and subsidized school lunches (Dube & Jacobs, 2003, p116) Conclusion Obviously, there are negative effect and positive effect with the opening of Wal-Mart, and the disadvantages and advantages are distributed in customers, employees and environment. The winner, customers, can enjoy Wal-Mart’s low prices and the losers are local retail business because they can’t compete with this Global Company. Moreover, the communities are also impacted on local employment opportunities, potential increase in poverty and traffic congestion. References Jared. B & L.J.B (2006). THE WAL-MART DEVATE A False Choice Between Prices and Wages. Applied Economic Policy Institute. Irwin, E. G., & Clark, J (2006). The local costs and benefits of Wal-Mart. The Ohio State University, Department of Agricultural, Environmental and Development Economics.

liberal arts - definition and examples

liberal arts - definition and examples Definitions (1) In medieval education, the liberal arts were the standard way of depicting the realms of higher learning. The liberal arts were divided into the trivium (the three roads of grammar, rhetoric, and logic) and the quadrivium (arithmetic, geometry, music, and astronomy). (2) More broadly, the liberal arts are academic studies intended to develop general intellectual abilities as opposed to occupational skills. In times past, said Dr. Alan Simpson, the liberal education set off a free man from a slave, or a gentleman from laborers or artisans. It now distinguishes whatever nourishes the mind and spirit from the training which is merely practical or professional or from the trivialities which are no training at all (The Marks of an Educated Man, May 31, 1964).   See the observations below. Also see: The Art of Persuasion, by John Quincy AdamsBelles-LettresA Definition of a Gentleman, by John Henry NewmanHumanitiesLady RhetoricMedieval RhetoricSister Miriam Josephs Brief Guide to Composition A Successful Failure, by Glenn Frank EtymologyFrom the Latin (artes liberales) for the education proper to a free man   Observations The Liberal Arts TodaySurprisingly, it is the trivium that is the core curriculum managers must learn to do their jobs. What management programs teach, without realizing it and with no sense of their historical mission as moral tools, is the old liberal arts practice of rhetoric, grammar, and logic that along with the quadrivium made up liberal arts and sciences education.(James Maroosis, The Practice of the Liberal Arts. Leadership and the Liberal Arts: Achieving the Promise of a Liberal Education, ed. by J. Thomas Wren et al. Palgrave Macmillan, 2009)In its most recent employer surveys (2007, 2008, and 2010), the Association of American Colleges and Universities (AACU) found that the vast majority of employers say they are less interested in specialized job proficiencies. Instead, they favor analytical thinking, teamwork, and communication skillsthe broad intellectual and social competencies available through a liberal arts education. . . .It is time to liberate the liberal arts f rom being portrayed as disconnected from the real world. This historical perception is largely inaccurate today, as more and more institutions of higher learning are seeking ways to bring relevance and application to the liberal arts.(Elsa Nà ºÃƒ ±ez, Liberate Liberal Arts From the Myth of Irrelevance. The Christian Science Monitor, July 25, 2011) Cardinal Newman on the Purpose of a Liberal Arts Education[The purpose of a liberal arts education is to] open the mind, to correct it, to refine it, to enable it to know, and to digest, master, rule, and use its knowledge, to give it power over its own faculties, application, flexibility, method, critical exactness, sagacity, resource, address, [and] eloquent expression.(John Henry Newman, The Idea of a University, 1854) Qualities of an Educated PersonMore than anything else, being an educated person means being able to see connections that allow one to make sense of the world and act within it in creative ways. Every one of the qualities I have described herelistening, reading, talking, writing, puzzle solving, truth seeking, seeing through other peoples eyes, leading, working in a communityis finally about connecting. A liberal education is about gaining the power and the wisdom, the generosity and the freedom to connect.(William Cronon, Only Connect: The Goals of a Liberal Educa tion. The American Scholar, Autumn 1998) An Endangered Species[L]iberal education at the undergraduate level is an endangered species and likely to face extinction in another generation or so, at all but the wealthiest and most protective institutions. If recent trends continue, the liberal arts will be replaced by some form of vocationalism, in disguise perhaps, or migrate into other environments.(W. R. Connor, Liberal Arts Education in the 21st Century, meeting of the American Academy for Liberal Education, May 1998) The Classical Tradition of the Liberal ArtsThe medieval program of seven liberal arts can be traced back to the enkyklios paideia, or comprehensive education of classical Greece, that was included in the broad cultural studies of some Romans like Cicero. In antiquity, however, the seven arts were an ideal in the minds of philosophers or a program of reading and study for leisured (liberi) adults, not a series of graded levels of study in school, as they became in the later Middle Ages. Grammar and rhetoric w ere the two stages of an ancient education, both supported during the Roman Empire from public funds in towns of any size; but dialectic, the third art of the trivium (as the verbal studies came to be called), was an introduction to philosophy, which was undertaken by only a few. To learn the quantitative arts that became the medieval quadriviumarithmetic, geometry, astronomy, and music theorywould have required independent study.(George Kennedy, Classical Rhetoric and Its Christian and Secular Tradition From Ancient to Modern Times, 2nd ed. Univ. of North Carolina Press, 1999)

Complete List of Performing Arts Colleges in California

Complete List of Performing Arts Colleges in California SAT / ACT Prep Online Guides and Tips If the stage calls your name, and you are interested in pursuing a degree in one of the performing arts (theatre/dance/music) in California, this article is for you. I have compiled a comprehensive list of all of the universities and conservatory programs in California that offer performing arts degrees (Bachelor’s, Master’s, and Doctorate’s). How to use this article I recommend using this article as a jumping off point to do more research on which performing arts schools are right for you.If you need help with how to identify What College Should You Go To? How to Choose a College, check out our other article.Consider what you are looking for in a performing arts college: Are you looking for a conservatory? Or are you looking at a program at a four-year university with other non-art related majors? Do you want to be in a city or a small town? Do you want a big or small program? Do you want a BA, BM or BFA? MA or MFA? How much can you afford to spend? Will you get financial aid? In this article, I will list every school, location, tuition price, and degree programs offered.I am only including schools that offer Bachelor’s Degrees or higher.I have included the degrees because the schools offered varied performing arts degrees (this way you can find the school that offers the degree you want). Each school offers a slightly different curriculum for their specific performing arts degree, so I encourage you to click on the links for the major to explore the curriculum for that specific program at that school. First, here is the list of schools (scroll further down for the list of schools plus the location, tuition price, and degree information): American Academy of Dramatic Arts American Conservatory Theater California Institute of the Arts CSU, Chico CSU, Fresno CSU, Fullerton CSU, Long Beach CSU, LA CSU, Northridge CSU, Stanislaus Humboldt State University San Diego State University San Francisco State University San Jose State University Stanford University University of California, Berkeley University of California, Davis University of California, Irvine UCLA University of California, San Diego University of California, Santa Barbara University of California, Santa Cruz University of San Diego University of Southern California List of Performing Arts School in California in Alphabetical Order American Academy of Dramatic Arts Location: Los Angeles, CA Tuition: $29,900 per year Degree Programs: Associate of Occupational Studies: Two-Year Program Certificate of Advanced Studies in Acting: For Third Year, after completing Associate BA or BFA Degree: offered in conjunction with these universities St. John's University: students who complete their two-year AOS (Associate in Occupational Studies) degree may transfer up to 60 credits toward a Bachelor of Science degree in Television and Film Studies at St. John’s University. Hunter College: Students entering Hunter with an AOS degree from The Academy will receive 27 credits toward a Bachelor of Arts degree in Theatre at Hunter College. Antioch University Los Angeles: Academy students can enter Antioch with as much as half of their coursework toward a BA in Acting and Dramatic Arts degree completion. Students who complete one year at The Academy may also transfer their coursework credits of C- or better. The Academy Alumni are also eligible to participate under the terms of this agreement. Oklahoma City University: Students complete the full-time Conservatory Program at The Academy in New York City or Los Angeles and transfer to OCU in Oklahoma City for their last two years to receive a BFA in Acting. American Conservatory Theater Location: San Francisco, CA Tuition: $26,750 per year Degree Programs: MFA in Acting California Institute of the Arts Location: Valencia, CA Tuition: $43,400 per year Degree Programs: BFA in Dance MFA in Choreography BFA, MFA, DMA in Music Performer-Composer BFA and MFA in Music Composition BFA and MFA in Jazz Studies BFA and MFA in Winds BFA and MFA in Brass BFA and MFA in Percussion BFA and MFA in Guitar BFA and MFA in Harp BFA and MFA in Piano/Keyboard BFA and MFA in Strings MFA in African Music and Dance Program MFA in Balinese and Javanese Music and Dance Program MFA in North Indian Music Program MFA in World Percussion Program BFA in World Music Program BFA and MFA in Music Technology Program: Interaction, Intelligence and Design BFA in Musical Arts Program BFA and MFA in Voice Arts BFA and MFA in Acting Program MFA in Directing Program MFA in Writing for Performance Program BFA and MFA in Scene Design Program BFA and MFA in Costume Design Program BFA and MFA in Lighting Design Program BFA and MFA in Sound Design Program BFA and MFA in Technical Direction Program BFA and MFA in Management Program CSU, Chico Location: Chico, CA Tuition: $7,022 per year (an extra $382 per unit for non-California residents) Degree Programs: BA in Theatre BA in Musical Theatre BA in General Music BA in Recording Arts BA in Music Industry CSU, Fresno Location: Fresno, CA Tuition: 0-6 units per semester $4,013 per year, 6.1+ units per semester, $6,3 per year (an extra $372 per unit for non-California residents) Degree Programs: BA in Music MA in Music BA in Theatre Arts BA in Theatre Arts (Dance Option) CSU, Fullerton Location: Fullerton, CA Tuition: $6,436 per year (did not specify non-California resident cost) Degree Programs: BA in Theatre Arts BFA in Theatre Arts MFA in Theatre Arts BA in Dance MFA in Acting MFA in Musical Theatre MFA in Design Technical Production Direction CSU, Long Beach Location: Long Beach, CA Tuition: Undergraduate $5,472, Graduate $6,738 (additional per unit charge for non-California resident) Degree Programs: Bachelor of Arts in Dance Bachelor of Arts in Dance – Option in Dance Science Bachelor of Fine Arts in Dance Master of Arts in Dance Master of Fine Arts in Dance Bachelor of Arts in Theatre Arts Master of Fine Arts in Theatre Arts Information Master of Fine Arts in Theatre Arts – Option in Acting Master of Fine Arts in Theatre Arts – Option in Technical Theatre/Design Master of Fine Arts in Theatre Arts – Option in Theatre Management Master of Business Administration/Master of Fine Arts in Theatre Management Bachelor of Arts in Music Bachelor of Music – Music Education: Instrumental Music and Choral-Vocal Music Options Bachelor of Music – Option in Instrumental Music Bachelor of Music – Option in Choral-Vocal Music Bachelor of Music – Options in Performance, Composition and History Literature Information Bachelor of Music – Option in Performance Bachelor of Music – Option in Composition Bachelor of Music – Option in History and Literature Master of Arts in Music Master of Music Degree CSU, LA Location: LA, CA Tuition: $6,344 per year (Resident), $15,272 per year (Non-California Resident) Degree Programs: BA in Music BA in Theatre Arts and Dance BA in Theatre Arts Option BA in Dance Option BA in Theatre Arts and Dance Minor BM in Composition Option BM in Jazz Studies Option BM in Vocal Performance Option BM in Instrumental Performance Option BM in Keyboard Performance Option BM in Music Education Option BM in Commercial Music Option BM in Credential Program MA in Music MA in Theatre Arts and Dance MFA in Acting MFA in Dramatic Writing CSU, Northridge Location: Northridge, CA Tuition: Undergraduate $5,472, Graduate $6,738 (additional per unit charge for non-California resident) Degree Programs: BA in Music Education BA in Music Industry Studies BA in Music Therapy BA in Breadth Studies in Music BM in Orchestral Strings Performance BM in Classical Guitar Performance BM in Winds Brass Performance BM in Percussion Performance BM in Keyboard Performance (piano and organ) BM in Vocal Arts BM in Composition BM in Commercial and Media Writing BM in Jazz Studies MA in Music Industry Administration MM in Composition MM in Conducting (choral or instrumental) MM in Collaborative Piano MM in Instrumental MM in Organ MM in Piano MM in Voice DMA BA and MA in Theatre CSU, Stanislaus Location: Stanislaus, CA Tuition: Undergraduate $6,704, Graduate $7,970 (most likely more for non-California residents, although the website did not say) Degree Programs: BM in Music Education - Choral BM in Music Education - Instrumental BM in Instrumental Performance BM in Jazz Performance BM in Piano Performance BM in Vocal Performance BM in Composition BA in General Music BA in Music Technology BA in Theatre Humboldt State University Location: Arcata, CA Tuition: $7,152 per year Degree Programs: BA in Composition Option BA in Education Option BA in Music Studies Option BA in Performance – Instrumental Emphasis BA in Performance – Guitar Emphasis BA in Performance – Piano Emphasis BA in Performance – Vocal Emphasis BA in Theatre Arts San Diego State University Location: San Diego, CA Tuition: Undergraduate $6,976 per year (Resident), $,160 per year (non-California Resident), Graduate $8,242 per year (Resident), $13,822 per year (non-California Resident) Degree Programs: BFA in Dance BFA in Dance (BFA) BA in Dance (BA) BM in Composition BM in Jazz Studies BM in Music Education BM in Performance BM in Professional Studies BM in Professional Studies: Music Entrepreneurship and Business BM in Professional Studies: Music Recording Technology and Audio Design Bachelor of Arts in Music MA in Ethnomusicology (currently not accepting applications) MA in Musicology (currently not accepting applications) MA in Music Theory (currently not accepting applications) MA in Piano Pedagogy (currently not accepting applications) MM in Performance MM in Composition MM in Conducting MM in Jazz Studies BA in Theatre Arts MA in Theatre MFA In Design and Technical Theatre MFA In Musical Theatre San Francisco State University Location: San Francisco, CA Tuition: Undergraduate $6,476 per year (Resident), Graduate $7,742 per year (Resident) (an extra $372 per unit for non-California residents) Degree Programs: BM Music BA in Music MA in Music MM Music BA in Dance BA in Drama MA in Drama MFA in Theatre Arts San Jose State University Location: San Jose, CA Tuition: Undergraduate $7,378 per year, Graduate per year $8,644 (an extra $372 per unit for non-California residents) Degree Programs: BA in Music BM in Bachelor of Music, Concentration in Composition BM in Bachelor of Music, Concentration in Performance BM in Bachelor of Music, Concentration in Music Education BA in Creative Arts (Interdepartmental) BA in Dance BFA in Dance MA in Music BA in Theatre Arts BA in Theatre Arts, Preparation for Teaching MA in Theatre Arts Stanford University Location: Stanford, CA Tuition: Undergraduate and Graduate $45,729 per year Degree Programs: BA in Theatre Performance Studies Ph.D. in Theatre Performance Studies BA in Music MA in Music, Science and Technology Ph.D.Musicology Ph.D.Computer-Based Music Theory and Acoustics DMA University of California, Berkeley Location: Berkeley, CA Tuition: Undergraduates and Graduates $13,432 per year (Resident), Non-California Resident Undergraduates $38,140 per year, Non-California Resident Graduates $28,534 per year Degree Programs: BA Music MA/Ph.D. or Ph.D. in composition and scholarship BA Theatre Performance Studies BA Dance Performance Studies MA/Ph.D. in Performance Studies University of California, Davis Location: Davis, CA Tuition: $13,951 per year (Resident), $38,659 per year (Non-California Resident) Degree Programs: BA in Theatre Dance BA in Music Ph.D. in Musicology Ph.D. in Ethnomusicology MA in Conducting Ph.D. in Composition and Theory MA/Ph.D. in Performance Studies MFA in Dramatic Art University of California, Irvine Location: Irvine, CA Tuition: Undergraduate and Graduate $,220.00 per year (Resident) Non-California Resident Undergraduates $35,928 per year, Non-California Resident Graduates $26,322 per year Degree Programs: B.A. Dance B.F.A. Choreography B.F.A. Performance B.A. Drama B.F.A. Music Theatre B.A. Music B.Mus. Performance M.F.A. in Dance M.F.A. in Drama, with emphasis in Acting, Directing, Design or Stage Management Ph.D. in Drama and Theatre M.F.A. in Music with emphasis in Collaborative Piano, Guitar/Lute Performance, Instrumental Performance, Piano Performance, Vocal Arts, Integrated Composition, Improvisation and Technology (ICIT), or Musicology M.A./Ph.D. in Integrated Composition, Improvisation, and Technology (ICIT) UCLA Location: Los Angeles, CA Tuition: Undergraduate $13,251 per year (Resident), $37,959 per year (Non-California Resident), Graduate approximately $15,900 per year (Resident - varies by program), approximately $31,000 per year (Non-California Resident) Degree Programs: BA in Theater BA in Music MM and DMA in Performance and Conducting MA and Ph.D. in Composition MFA in Acting MFA in Design for Theatre and Entertainment Media MA in Theatre Ph.D. in Theater and Performance Studies University of California, San Diego Location: San Diego, CA Tuition: Undergraduate $13,557 per year (Resident), $38,265 per year (Non-California Resident), Graduate approximately $16,435 per year (Resident - varies by program), approximately $31,537 per year (Non-California Resident) Degree Programs: BA in Music BA in Music Humanities BA in ICAM (Interdisciplinary Computing and the Arts - Music) BA Theatre BA Dance BA Theatre Dance MFA in Acting MFA in Dance Theatre MFA in Design MFA in Directing MFA in Stage Management Ph.D. in Theatre and Drama MA in Music Ph.D. in Music DMA University of California, Santa Barbara Location: Santa Barbara, CA Tuition: Undergraduate and Graduate $12,240 per year (Resident), $36,948 per year (Non-California Resident), Graduate $27,342 per year (Non-California Resident) Degree Programs: BA in Theater BA in Dance BFA in Acting BFA in Dance Ph.D. in Theater Studies MA in Theater Studies BA in Music Studies BM in Keyboard BM in Strings BM in Woodwinds BM in Voice BM in Brass BM in Percussion MA and Ph.D. in Composition, Ethnomusicology, Musicology, and Theory. MM and DMA in Conducting, Keyboard, Piano Accompanying, Strings, Voice, and Woodwinds, Brass and Percussion. University of California, Santa Cruz Location: Santa Cruz, CA Tuition: Undergraduate $13,461 per year (Resident), $38,169 per year (Non-California Resident), Graduate $13,308 per year (Resident - varies by program), approximately $28,410 per year (Non-California Resident) Degree Programs: Music: M.A., D.M.A., Ph.D. Theater Arts: M.A. BA or BM in Music BA in Theater Arts University of San Diego Location: San Diego, CA Tuition: Undergraduate $44,000 per year, Graduate (varies by program, charged per unit) Degree Programs: BA in Music BA in Theatre Arts and Performance Studies MFA in Dramatic Arts University of Southern California Location: Los Angeles, CA Tuition: $49,464 per year Degree Programs: BFA in Dance BA in Theatre BFA in Acting BFA in Design BFA in Sound Design BFA in Stage Management BFA in Technical Direction BA in Visual Performing Arts MFA in Acting MFA in Dramatic Writing BA in Choral Music MM in Choral Music MM in Sacred Music DMA in Choral Music DMA in Sacred Music BA in Music (Guitar) BM in Performance (Guitar) MM in Performance (Guitar) GCRT Performance (Guitar) DMA in Performance (Guitar) BM in Composition MM in Composition DMA in Composition MM Keyboard Performance DMA in Keyboard Performance BA Music – Piano BM in Piano Performance MM in Piano Performance DMA in Piano Performance BA in Organ Music BM in Performance MM in Performance DMA in Performance BA in Strings Music BM in Double Bass Performance BM in Harp Performance BM in Violin, Viola and Cello Performance MM in Strings Performance DMA in Strings Performance BA in Vocal Arts Music BM in Vocal Performance MM in Vocal Performance DMA in Vocal Performance BA in Winds and Percussion Music BM in Winds and Percussion Performance MM in Winds and Percussion Performance DMA in Winds and Percussion Performance BA in Jazz Studies Bachelor of Arts BM in Jazz Studies MM in Jazz Studies DMA in Jazz Studies Performance BA in Popular Music Performance MM in Studio Jazz Guitar Performance DMA in Studio Jazz Guitar Performance MA in Early Music Performance DMA in Performance in Early Music Performance Ph.D. in Musicology What’s next? Learn more about acing the SAT and ACT to help you get into a performing arts college: 15 ACT Tips and Tricks to Improve Your Score 15 SAT Tips to Improve Your SAT Score Want to improve your SAT score by 240 points or your ACT score by 4 points?We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

Development of the Different Thinking Research Paper

Development of the Different Thinking - Research Paper Example It will then analyze how thinking develops into an advanced concept of language, which exhibits a close relationship with the complex thought process. It is worth noting that thinking is a fundamental aspect of consciousness (Costello, 2004). However, there are times when individuals exhibit preconscious thought, when no consciousness is associated with the production of thought, and the individual accords no attention to the thinking process. On the other hand, conscious thought occurs when the individual accords attention to the thought production process. The third type of thought is the unconscious thought, which is beyond the individual’s access, but plays a significant role in behavior determination. Thought is a natural process, present during the entire life span of an individual. Thinking is one of the complex processes that prove to be beyond full comprehension regardless of the approach used in analyzing it. There is some evidence of attempts of understanding the th inking process more precisely in fields such as psychology, philosophy, and science. However, the complexity of the process has dissuaded many scholars from exploring the topic. It is worth highlighting that the uniqueness of the thinking process in every human being have made the topic overwhelming (Costello, 2004). Moreover, the fact that thought can exist without an individual’s consciousness only emphasizes on the complexity of the neural processes that define the thinking capacity. After birth, children begin an unending process of interacting with family, friends, and neighbors, people who are significant in forming the initial social relationships. The contribution of parents in the development of the thinking process in children cannot... In this essay, the focus will be on the factors that affect the thinking process in children. Moreover, the paper will highlight what motivates different people to act in specific ways. In the second section of the paper, it will focus on the views of different scholars on the correlation between thinking and language. This research paper will adopt the perspective of considering the thought process from its initial stages in childhood. It will then analyze how thinking develops into an advanced concept of language, which exhibits a close relationship with the complex thought process. It is worth noting that thinking is a fundamental aspect of consciousness. However, there are times when individuals exhibit preconscious thought, when no consciousness is associated with the production of thought, and the individual accords no attention to the thinking process. On the other hand, conscious thought occurs when the individual accords attention to the thought production process. The third type of thought is the unconscious thought, which is beyond the individual’s access, but plays a significant role in behavior determination. The family and the society contribute immensely to the development of thinking in early childhood. Members of the family act as the initial social agents to children, impar ting them with certain attitudes and habits that define the pattern or thinking that they adopt.

Applied buyer behaviour in global context Essay

Applied buyer behaviour in global context - Essay Example Currently there are six main releases of iOS. These include; iPhone, iPhone 3G, iPhone 3GS, iPhone 4G, iPhone 4GS and the latest iPhone 5 (Beavis 2012). The Apple Company launched four TV advertisements. One advertisement focused on the new ear pods while the three showing off the device’s new features. ‘Thumb’ is one of the four ads that explain why despite the phone’s taller display users will still be able to reach the whole touch screen with their thumb. The ‘Cheese’ advertisement shows the iPhone’s camera application capturing a panoramic photo of a group of children in fancy dress. The adverts were narrated by Jeff Daniels the star of â€Å"Dumb and dumber and Newsroom†. ‘Physics’ shows off the design, size and weight of the iPhone 5. The advert shows the larger 4 inch display and the thinner profile of the device. The ‘Ear’ explains why apple chose the new design of the headphones. IPhone 5 TV adve rtisements Cheese Thumb Ear Turkey According to the Apple website (Beavis, 2012; pg. 01), the new iPhone 5 is eighteen percent thinner than iPhone 4S (7.6mm), it is lighter by 20% at 112grams. The bigger screen is 4-inch screen with 16:9 aspect ratios and an 1136 x 640 resolution and a retina display of 336ppi. The new iPhone is sold in two colors, black and white with different storage capacities. In comparison to the previous advert, the iPhone 5 advertisement concentrated on the awesome features of the iPhone. Labeled the ‘Genius ads’ the previous advertisement campaign consisted of three Television advertisements that were broadcasted during the Olympics Opening Ceremony and depicted an Apple worker (Genius) assisting several Mac owners in unlikely situations. The first Advert showed the Apple Genius on a plane helping a Mac owner make an anniversary film for his wife after forgetting the occasion. In second advert, the Apple Genius answers the door in his uniform a t four in the morning to an expectant father who wants to make cards to send the family to announce the birth of the baby, during this time the wife is in labor. The last one depicts the Apple Genius that bought a PC that is a Mac (Trenholm, 2012). The main focus of the Genius advertisement was to show potential customers that Apple has a team of experts available to attend to them should they encounter problems while using the unfamiliar operating system. It ended up offending the public who thought that it lacked creativity. IPhone 5 target market Demographically, iPhone targets consumers aged between 18 and 35. These are mainly the youth population composed of students and young professionals. They must be from a working class and mainly urban dwellers. Features of iPhone that are psychologically appealing to the consumers include stylish appearance, countless applications, multimedia, sensitive touch and user friendly technology. However, the main driving force towards the purch ase of an iPhone is the brand name. Image conscious individuals attach feelings of privilege when using iPhone. Such people are also fashionable, and in order to stay abreast with the current technological trends, they are likely to purchase every new release of iPhone. IPhone also appeals to tech-savvy individuals, attention seekers and extroverts (Piercy & Nicouloud, 2012). Furthermore, study shows that the majority of iPhone users posses similar character traits. For instance, they are lavish spenders who mainly buy branded products and are socially

Personal Effectiveness Report Assignment Example | Topics and Well Written Essays - 500 words

Personal Effectiveness Report - Assignment Example Mr. Eason and Mr. Abdulrahman as a marketing officer and advertising officer employed by the Western Australia State Government. They have been assigned to run the campaign with a big problem perplex the government. That is in recent years, many young people have died because of the alcohol related violence. Now with a report written by the Mr. Eason and Mr. Abdulrahman to found working in a team personalities can collide or even assent different kinds of problems. This six indicators are help Mr Eason and Mr Abdulrahman understand their own and test their character whether they can work together more effectively and efficient or not.And the test also help them find some problem and gives some recommendation let them work more easier. After the test Mr Eason’s and Mr Abdulrahman’s Hemispheric Dominance test, the result was as shown in the table below.According to the theory of left-brain or right-brain dominance, each side of the brain controls different types of thinking. Additionally, people are said to prefer one type of thinking over the other. For example, a person who is "left-brained" is often said to be more logical, anarchically, and objective, while a person who is "right-brained" is said to be more intuitive, thoughtful, and subjective. According to the left-brain, right-brain dominance theory, the right side of the brain is best at expressive and creative tasks. Some of the abilities that are popularly associated with the right side of the brain include:recognizing faces,expressing emotions,music, reading emotions,color,images,intuition and creativity.And The left-side of the brain is considered to be adept at tasks that involve logic, language and analytical thinking. The left-brain is often described as being better at:language,logic,critical thinking numbers and reasoning. Eason’s responded as a right brained person 8 questions, and responded as a left brained person to 11 questions. According to the Hemispheric Dominance test,

Hebrew Wisdom on Diligence and Laziness Essay Example for Free

Hebrew Wisdom on Diligence and Laziness Essay Part I 1) I chose the Islam worldview i)The Question of Origin Islams believe that man came into being through a long process of evolution. They believe the evolutionary process which produced man in its form today took millions of years, and man evolved from lower forms of animal life. In their belief,it was only small types of animals in the beginning, and in the course of time animals got larger and eventually one of these animals developed into man. This animal is believed to have become extinct, but is believed to have been represented by the monkey. The basis of argument is certain kind of monkeys have a strong resemblance to man. ii)The Question of Identity—Islamic identity is an upmost possession. It is your faith, religion, moral values, and your whole life. This identity is the one that makes you wake up before sunrise to pray to Allah. This identity makes you kind, sincere, responsible, and thoughtful when you deal with people. It also forbids you to steal, gamble, participate or engage in implicit behavior. This identity makes you realize and understand that Islam is a way of life in other words this identity makes you a good human being. iii)The Question of Meaning/PurposeAllah states in the Quran, that he created man to be his Khalefah (confident ,attractive handsome, man),and to regulate humans; the Quaran is the constitution revealed by Allah, the name of Islam’s God. Very simple, the purpose for man’s creation is to worship the creator, Quaran 51:56-58.Allah states that he made this life in order to test man so that every person may be recompensed after death for what he has earned. iiii)The Question of Morality-A person becomes a Muslim by believing there is no deity worthy of worship except Allah, and saying the Shahadah (Declaration of Faith)with sincere conviction. Muslims are believers of the Islam worldview. They believe this present life is a trial in preparation for the next realm of existence. They also believe the world was created by man. iiiii)The Question of Destiny-Islam teaches that destiny is written by one’s personal hands, and then handed over to God for judgement. They believe the good and evil are in Allah’s responsibility, but if you accomplish good things in life you attain heaven and if you do bad things you will attain hell; this also means that Allah is the knower and creator of all things, and nothing exist outside of his will and decree according to the Islam worlview. Part II i)The Question of Origin—The Islamic worldview, and the Biblical worldview has no comparison, or similarity in the origin of man. Genesis 2:7, clearly states that God created man from the dust of the earth, blew into the nostrils of man, and man became a living soul. Man was also created in God’s image, Genesis 1:27. This destroys the theory of evolution; man was not developed from an animal, assumably some type monkey. ii)The Question of Identity—According to the Biblical worldview, God gave man dominion over the animals on earth in Genesis 1:26.We, not only were created in God’s image which is a very distinctive quality, but with the authority to rule. There are some similarities with the man in Islam worldview, such as being distinguished in character and morals. Although; God views are different from man’s, there are standards, and character that Christians should live up to, just as the muslims do in the Islamic faith. Christians should not be ashamed of the gospel of Jesus Christ, and be willing to tell others of Jesus and even willing to die for the gospel: the same with muslims, they are bold in their belief, and they are persistant and steadfast in their way of life. iii)The Question of Meaning/Purpose—‘For god so loved the world, he gave his only begotten son, that whosoever believeth in him should not perish, but have everlasting life. ’John 3:16.God came to give us life, eternal life with him. As Christians, we are made to worship God. Allah states that he made this life to test man for their recompensation after death. God doesn’t test or tempt us with evil, he gave us his son to help us overcome evil by believing in Jesus. The Islamics must control their own desires to do good or evil; the biblical worldview has Jesus to help us overcome. After death, hell is the payment for a person who chooses to live an evil life, and the similarities are the same in both worldviews. iiii)The Question of Morality—Genesis 1:31 tells us that everything God made was good. Muslims, recite with conviction the shahadah, and the change transpires in their life of belief. A Christian, too, with conviction repents of their sin, confesses Jesus as their lord, and in the belief, one is a new creature iiiii)The Question of Destiny-Destiny is something that Christians, and Islams have in common. One day life will come to an end. According to Allah, nothing is out side his will, and no one is forced to obey Allah, because he has a freewill. There are minor similarities, such as :nothing is done without God’s will, no one is forced to obey God, and we are free moral agents, BUT one day every knee shall bow and every tongue shall confess that Jesus Christ is Lord.

School Clothes Essay -- School Uniforms Clothing Dress Codes Essays

School Clothes I strongly believe that children should come with an instruction manual in different languages, after all, even the most complicated computer system or VCR has a manual in three to four languages, or more. Granted, sometimes we can't understand the instructions, but we have them and sometimes even a toll-free help line. Now some people would say their own parent would be the help-line but not always does that work out. Our own parents advice can be, shall I say, out-dated; for example, many would suggest to us "new" parents to tell our child, "what we say goes," or "stop that crying or I'll give you something to cry about," or "do it because I'm the parent and I said so," not the desired tone for positive interaction with our children. So often parents today are left with either, no instructions at all, or, not the right kind of instructions. The school wardrobe dilemma for parents is void of instructions. The mandatory school uniform-code would be the best instruction manual entry available; and to prove this point I'll explore the instruction manual first and continue with presenting facts about school uniforms and their positive effects on parents and children and schools. Let's take a closer look at a possible entry in the instruction manual for parents: "School Clothes, What's Acceptable And What's Not." First the entry would tell us how the exchange should go with your child: parent, "Time to wake up sweetheart. Here's your freshly pressed shirt and trousers, and your brown belt, some matching socks, and your newly cleaned tennis shoes." Child, "Oh, swell mom, thanks. I'm so grateful you ironed my favorite shirt. I'll be down in a jiffy to have breakfast." Okay, so now for reality. The morning routine probably is similar to mine which sounds more like an episode from Law and Order rather than Leave it to Beaver. I wake my child cheerfully every morning and the usual response, no matter how or when I wake him, is "groan, grunt, whine, and ugh." This barrage of pleasant noises is followed by the sweet melody of "I'm so sleepy" or "I can't get up, I'm tired" or "Not now." Then the fun really starts picking out the day's wardrobe. We start with the usual negotiations which pants, and which shirt. Our negotiations entail which items are clean, my idea of clean is completely different from my son's, and which style... ...antly favor children in a school uniform. I support the school uniform code philosophy, because I favor a focus on academia, and a strong sense of school spirit and unity, a positive scholastic environment, building self-esteem from achievements, cost effective clothing budget, and, of course, a head-ache free morning. Works Cited Atkins, Andrea and Jeremy Scholsberg. "Dressed to Learn." Better Homes and Gardens. Aug. 1996:44+. Forest, Stephanie Anderson. "Dressed to Drill: School Uniforms are HOT - And Merchants Are Cashing In." Business Week. 8 Sep. 1997: 40. Gursky, Daniel. "Uniforms Improvement." Education Digest. 61.7 (Mar. 1996) : 46-48. Japanese Consulate of San Francisco. Personal Interview. 29 April 1998. Mancini, Gail Hinchion. "School Uniforms: Dressing For Success or Conformity?" Education Digest. 63.4 (Dec. 1997) : 62-65. Pushkar, Katherine. "Dressed For Success." Village Voice. 40.,3 (17 Jan. 1995) : 12. "School Uniforms?! : New York. January 26." National Review. 26 Feb. 1996:71. Tachibana, Judy. "School Clothes? All The Same To Some Uniform Policy Isn't Uniform In Region, But Trend Grows." The Sacramento Bee. 21 Aug. 1996: B1+.